since 1976
since 1976
With the brewing competitiveness in the booming of retailers and businesses in the local scene, many outlets is pressuring be different in order to entice customers. But few are able to do it with style, or indeed, better than Sevenfriday Space - an exclusive watch lounge concept store.
The first of its kind in the country, Sevenfriday Space by Red Army Watches Malaysia is set up in Robinsons Kuala Lumpur, Four Seasons Place. The store’s interplay of Sevenfriday’s industrial chic materials and designs give the place a sophisticated ambience. As clients venture further in, an intimate coffee bar area with a lounge concept store await for a fulfilling lifestyle and retail experience.
Sevenfriday Space is an extension of the Swiss lifestyle brand Sevenfriday founded in 2012 by Daniel Niederer. For over seven years, the brand has been growing and making waves in the watchmaking industry through their “affordable luxury” timepieces that appeal to individuals who live to challenge the norm. Their wide range of industrial inspired watches, eyewear, accessories and apparels remind their clients to live every day like it’s Friday.
“As a lifestyle brand, Sevenfriday initially started off designing, manufacturing and selling industrial inspired watches before deciding to increase our range with other products so that customers can easily get other accessories and apparels to complement their Sevenfriday watches. It is essentially an effort to offer lifestyle, in the deepest sense of the word, to our customers and letting them express themselves,” said Daniel Niederer, Founder and CEO of Sevenfriday.
On top of the wide curation of affordable luxury products open to viewing and purchase, the Space, spanning over 750 sqft, has a built in coffee bar known for their specialty coffee sourced from numerous famous roasters around the world, namely Simple Kaffa, Padre and Fuglen, Sevenfriday Space also stays true to their Malaysian roots by curating from local roasters like Artisan Roast, Seraph Awaken and also Supernormal Coffee Roasters. As such, customers can expect quality hand brewed coffee with just the perfect amount of flavour while letting their taste buds to truly “travel the world”.
“Sevenfriday Space emphasizes quality where it matters - quality accessories, apparels, food, coffee, and most importantly quality time. As a lifestyle brand, besides attracting watch enthusiasts and coffee lovers, we want to be able to bring friends and families here for a meaningful time together,” said Soemantri Kusumadi, Executive Director of Red Army Watches Malaysia.
The success of Sevenfriday Space started in Jakarta in 2016. Today, it continues to captivate people on 3 different continents. Each of the 17 Spaces all over the world carry slightly different concepts that make them unique from one another. But one integral piece that remains in all of them, as can be seen at Sevenfriday Space KL, is the alluring neon sign that spells out “Show me don’t tell me”.
“The neon sign is the Space’s main message that we hope could encourage passionate and like-minded people to gather and have meaningful exchanges. Because no matter where we are, there will be different cultures to connect with and life stories worth sharing over some great food, music, drinks and fantastic artworks,” Niederer added.
